http://www.theguardian.com/fashion/fashion-blog/2016/feb/25/how-to-dress-like-a-man-the-semantics-of-the-brokeback-jacket

This text is a text that's meant to entertain as it a bout a man explaining all about his first jacket he bought and how to 'dress like a man'. It's aimed at men as its related to the title of dressing like a man. The text explains about the semantics of the broke back jacket. The jacket has been personified as though it's an 'alpha' again relating to the typical term of an alpha male, the dominant,  superior figure.