Ferdinand De Saussure
Saussure was the semantic theorist
of the study of signals and how signs are interpreted and the study of signals.
He was a Swiss linguist who was the individual that laid ideas to the
foundation of many significant development in both linguistics and semiology in
the 20th century.
The structure of it was:
Semantics ----> Semiotics ----> Graphology
There are
two types of signs: the iconic and the symbolic signs. As well as this,
Saussure suggested that there was a two part model of the sign that included a
signifier and the signified.
Iconic
signs - A
direct picture of the thing it represents and shows, although its often much
more simple, for example an image or logo.
Symbolic signs - Drawn on an association or connotation they’re usually defined by
cultural convention based on existing cultural methods.
Saussure suggested that there was
a 'dyadic' or two-part model of the sign. He defined a sign as being composed
of:
A 'signifier' (significant)
– The form which the sign takes.
The 'signified' (signifié)
- The concept it represents.
The
relationship between the signifier and the signified is referred to as
'signification'
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